Let's get organized!

While personal social media is meant to be an organic process, the way you portray yourself is greatly different from how you ought to portray your brand.

This being said, you may be wondering, "How do I keep everything organized?" Well, have we got a solution for you!

Introducing...THE EDITORIAL CALENDAR

Here are some easy steps to creating an editorial calendar (or ed cal as it is often referred to as in the marketing world) adapted from a post created by blogger Lisa Gerber

1. Create an Excel spreadsheet (a calendar format would be ideal)

2. See if the subject can be broken into smaller categories (for example, student life activities, speakers, club meetings, promoted events, etc.)

3. Place events on corresponding days where promotion is needed. Mark if this is for Facebook, Twitter, YouTube, etc. This will be your guide for posting content.

4. Show your calendar and the corresponding content to your supervisor for approval. A lot of trust is placed within your position, but it is always great to get a second opinion.

5. Post your content! You spent all of this time creating it, now get to it!