Let's get organized!

While personal social media is meant to be an organic process, the way you portray yourself is greatly different from how you ought to portray your brand.

This being said, you may be wondering, "How do I keep everything organized?" Well, have we got a solution for you!

Introducing...THE EDITORIAL CALENDAR

Here are some easy steps to creating an editorial calendar (or ed cal as it is often referred to as in the marketing world) adapted from a post created by blogger Lisa Gerber

1. Create an Excel spreadsheet (a calendar format would be ideal)

2. See if the subject can be broken into smaller categories (for example, student life activities, speakers, club meetings, promoted events, etc.)

3. Place events on corresponding days where promotion is needed. Mark if this is for Facebook, Twitter, YouTube, etc. This will be your guide for posting content.

4. Show your calendar and the corresponding content to your supervisor for approval. A lot of trust is placed within your position, but it is always great to get a second opinion.

5. Post your content! You spent all of this time creating it, now get to it!

Things are going to get personal...

Anyone with social media knows the Internet never forgets. Sounds ominous, huh? Well, it is. Even with high security settings, there are ways in which employers (and anyone who so desires) can find even your most private details.

In order to avoid embarrassing social media moments take into consideration the following:

1.Picture This
Would your grandmother approve of that profile picture? If you even have to think for a second, don't use that picture. Your face will appear alongside your school's media, especially if you are a Facebook Administrator.

2.Wait, What?!
This doesn't only apply to pictures though. Often times posts can spark intense debates and controversy may arise. Remember, you are by default a representative of your higher-educational institution. It is great that you have opinions and beliefs,just be cautious of what you share with the world.

3.Oh, that was bad.
If something terrible does happen with your social media and you have no idea how to fix it, talk to the social media specialist(s) in your department. They will be full of ideas as to repair your or the school's online image.

4.It's cool to be you!
Above all, be yourself. Social media is for being social and making great connections. Be responsible, and have fun!